Old Orwell had a farm...

The Century of Design undoubtedly brought an overwhelming world of images, sounds and visual experiences with the premise that "only the strong survives" ceased to be prevailing in a world where the more powerful, striking and visceral message gets the attention. It´s no longer about being strong, not about being smart, It´s about capture looks, do whatever it takes to have our 15 minutes of fame.

Messages, assumptions, designs, clever phrases that play as scrum by the network and end up in the stock of a clothing store is the new consume tool. Now the loudest survives in a sea of ​​looks with the promise of more hilarious content, tendentious, eye-catching.

Facebook handled very well to plant the seed that prompted the desire to acquire personal information, local, worldwide, and the designers are the masters of providing rapid, immediate, striking and accessible data.

But what is the price for this greed of information? The simplicity of the ephemer, the impact of what´s unique, the idolatry of who knows to catch the attention better.

It is no coincidence therefore that we are all immersed in an Orwellian big farm where everything must be simple, fast, without environmental rules. We live in a century of the tight timetable, there is no reason to take it easy, life and opportunities tha pass us by and the opportunities to be the first on hit with an idea, the opportunity of being the first to virally redistribute this impact and the opportunity to be the first to comment on and hold the torch of innovation in the herd of consumption, are the new ways to make themself to know.

But what does this mean? People involved in this world gradually stopped generating emotional responses to sensory stimuli, are now looking at themselves provoked emotional stimuli, in order to keep up with the answers of his followers, and no better than the design to send a message full of stimuli.

But visual communication has not lost focus of its true purpose, servant and subordinate to the need to organize life and the channel of communication in society, and hardly do, because communication is language made visual image is made stimulus word , is converted corner gossip trend. The design comes as it goes beyond human language. Anything that can be named, can be designed.

How, why and for what for, are the questions that will give a valid way of finding the true vocation to exploit a tool that positions the masses, the group and  the individual a step beyond their own language.